Kim Kardashian Hollywood Blackjack
Recently, I started looking into the explosively popular new game Kim Kardashian: Hollywood. The game has ranked at or near the top of Apple’s U.S. App Store charts for the most downloaded free game. Industry watchers say the app could gross $200 million annually and net Kardashian a sizable chunk of the game’s profits.
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My line of work is researching what makes some products so compelling and in the case of the Kim Kardashian game, I wanted to know what was behind the app’s phenomenal growth.
I soon discovered that one potential driver of all of its installs is a rather sneaky tactic that exploits user error and can unwittingly post messages to players’ Twitter accounts.
It’s called the “viral oops.”
Unlike viral loops, which are actions users take in the normal course of using a product to invite new members, viral oops rely on the user ‘effing-up.
A classic example of a viral loop can be found in a product like Paypal. If one user wants to send cash to another, the receiver generally opens a Paypal account to redeem the funds. Conceivably, when the new user wants to send money themselves, they’ll usher-in more new members and the loop continues.
However, in the case of a viral oops, the user doesn’t realize what they’ve just done. A viral oops isn’t necessarily a deception by the company — in the way sending messages without the user’s permission might be — rather, it is more of a digital sleight of hand. Like a magic trick, when retracing the steps to figure out what just happened, it’s obvious how the viral oops occurred and the user most often blames themselves rather than the company for allowing the misstep.
In the case of Kim Kardashian: Hollywood, the game begins innocently enough. The Kim Kardashian game is a classic role-playing game where players take the part of an up and coming Hollywood celebrity determined to climb the ranks up to “A-List” status. To get there, players must pass through lower levels of stardom on the E, D, C, and B-Lists. Moving through these levels requires completing tasks like posing for magazines, going on dates, and as best as I can tell, shoplifting for Kim Kardashian.
Finishing a task requires repetitive thumb tapping that uses-up energy points. Energy is replenished by waiting for a period of time or by paying real dollars to get back into the game. This is how the millions are made, but that’s not the sneaky part.
Here’s how the viral oops works: The Kim Kardashian game features a “feed update,” which pops-up occasionally to provide news and gossip like a Twitter account. Fictitious characters in the game like Paris Hilton lookalike @WillowPape update their feeds with hashtag-filled 140-character bursts — just like on Twitter. A constant count of “fans” hovers on screen, further giving the impression that the game has it’s own version of Twitter.
When the game asked me to follow a news reporter named Ray Powers by his handle @StarNews_Ray, doing so felt like part of game play. Naturally, I assumed that the Twitter in the game isn’t the real-world Twitter. How could it be?
In the screen shot below my avatar reads tweets between @WillowPape and @StarNews_Ray, both fictitious characters in the game, right? Not exactly.
Unbeknownst to me, when I followed @StarNews_Ray in the game, my real world Twitter account also began following @StarNews_Ray and apparently I’m not the only one. The real-world Twitter account of fake @StarNews_Ray has racked-up over 400,000 followers.
Now the trap was set for the viral oops. During my first session of play, the app offered points for sharing news on (what I assumed was) in-game Twitter. However, what I thought was fake Twitter turned out to be real Twitter and the tweet was sent to thousands of my followers’ streams.
The game automatically posted, “I’m now an E-list celebrity in Kim Kardashian: Hollywood. Come join me and become famous too by playing on iPhone!” and included a link to download the app.
A search on Twitter revealed multiple similar tweets posted every minute. It is unclear how many of these tweets were sent by people unaware of what was happening but in the month of July over 396,000 similar auto-populated tweets were sent. One of those tweets which was certainly not intentional was from the Environmental Protection Agency’s Office of Water, which quickly deleting the post after realizing the error.
It appears all these mistakes were no accident. However, according to Glu Mobile’s CEO, Niccolo de Masi, cases of people mistakenly tweeting from the game are rare. “There is always .0001% of people who get confused,” de Masi told me. “When you have this many people installing the game,” de Masi said during our call, “you’re going to have a lot of people playing that haven’t played games before. It’s a symptom of tremendous success and popular appeal.”
Perhaps as de Masi argues, the people making this mistake are tech novices. However, even Sarah Buhr, a reporter for TechCrunch and conceivably one of the most tech-literate people around made the very same error, admitting, “What the game neglected to tell me is that it would tweet out to all my followers in real life that I, a grown woman, was playing Kim Kardashian Hollywood.”
De Masi was quick to point out that, “this is the best reviewed game in the app store” and that the company has not heard significant complaints from players. He credited Kardashian’s celebrity and massive social media following for the game’s popularity.
Glu Mobile insists there is no intent to deceive but De Masi would not comment on what percentage of installs came from Twitter. De Masi believes the game is growing through word of mouth — people just want to tell others about it.
Regardless of whether the tactic is something the company is doing consciously or not, it appears to be benefiting from all the tweeting. De Masi said, “Glu as a company doesn’t spend as much money as competitors [on user acquisition] … We spend 15% whereas our competitors spend 40%.” As is often the case with the viral oops, I wasn’t sure if even the game maker wasn’t fooled into thinking all that tweeting was authentic.
When I asked De Masi whether the company had any plans to change the game, his response was that the problem was “not an issue” and “not on our radar as far something that has been a concern to millions of fans.”
Clearly, the 2.8 billion minutes players have spent in the Kim Kardashian game is a testament to its appeal. However, how much of the game’s growth is a result of real player endorsements versus a technological sleight of hand called the viral oops, is still an open question.
Table of Contents
Channel: Kluless
Be sure to watch the video above as all information in this guide is pulled from it. This guide is about the best 10 tips for Kim Kardashians Hollywood.
10. Start Jobs and Don’t Complete Them for Cash Fast
When you are ranked really high start every job in the queue. Just go down through your jobs and you can click on call now.
Normally there’s no fee to start a job so your best option is to start a job then go to the event and leave it. What that means is enter the event area for it to start, then leave and start another job.
You can have several jobs going at once and by doing so you can make a lot more money than by wasting your energy on one job at a time. Just make sure at some point you have a party because doing this will make you lose a lot of fans but by having a party you’ll make tons of fans so it won’t be an issue
9. Get Free Stars from Offers
One of the best tips I can give for this game is getting free stars from offers. In the game, there are several offers you can do that give you completely free stars by completing them.
Some are downloading other mobile games and playing them to a certain level. Others are just watching trailers to the very end.
But each one gives different amounts of stars and you actually get them. So putting in a little bit of time to get these free stars is definitely worth it.
8. Buy the L.A Gym and all the Equipment in it
Number 8 is buying the L.A Gym as soon as you can. It’s a big bonus for you because of how effective it can be for your energy.
When you buy it, you get a good event so that’s a nice plus. But the main reason is to get all the equipment you can that way you can go in and tap the weight icons.
Essentially what this does is give you energy every 4 hours. So you can keep coming to the gym every 4 hours to get extra energy whenever you need to and that really starts to add up over time.
So definitely put in the time to get the gym. It costs around 55 stars so it’s a little pricey but it’s worth it in the long run.
7. Buy Chevier In Paris
This one is very simple but may take some time to do. You need to buy Chevier in Paris because of how beneficial it is to your game.
It costs a boatload to buy and furnish it completely so you will be spending a lot of stars on it. But you will be given some really good events for it and as you complete everything it will really help your cash flow.
In the long run, it’s probably the best move you can make in this game. It will take some time to do everything but the effort is worth the reward.
6. Parties = Fans
A big thing you want to do often is to throw parties so you can get more fans. The best place to do this is in Calabasas.
By throwing a party, even if it’s just a 3-hour party, you can put several different people in different parts of your party location. Then from there all you wanna do is collect everything you can in the party and just wait it out until it’s done.
Parties are a big function for your overall success in the game. The more fans you have the better so you wanna make sure you throw a party every now and then to benefit from it.
5. Buy Pets
Buy as many houses and pads as you can. That is this tip and it is very simple to follow and really helpful because of what you can get.
When you have a lot of houses you can fill them up with furnishing and go around clicking all the little prompts to get energy. But the real gold mines are putting pets in your home.
Going to each of the houses you own and putting a pet in them is a great idea. Pets give you energy as well so you can go to all your houses and collect energy from your pets.
This is a great method of collecting energy and always keeping it from being completely empty. The pets are the best way to do this so make sure you have as many as you can.
4. Buy the Private Plane
This one is simply to save you money in the long run and that’s buying the private plane. It costs to travel anywhere in the game but with the plane, you can go anywhere for free.
Kim Kardashian Hollywood Blackjack Game
The issue is buying the plane itself is really expensive. So at first, it’s going to cost you a whole lot to get but it’ll pay off for how often you’ll be traveling and not having to pay everytime you do it.
Especially if you follow some of the other tips on this list you’ll have some ways to boost your cash flow and stars and make it a little easier for you.
3. Go on Dates at Oak
Kim Kardashian Hollywood Blackjack Poker
When you’re wanting to focus on your dating life and level it up the best place to do this is at the Oak. It is the fastest place in the game to level up your dating.
If you end up having to pick up the tab it is worth it even if it’s like $650. Spend that money and you’ll get real benefits from dating at the Oak.
It will very quickly move you through your relationship and get your further along in half the time compared to any other location in the game.
2. Buy the Calabasas House
Mentioned before in the parties tip, you want to buy the Calabasas home. It is one of the biggest homes you can, it has pets, and you can fit the most people in it.
It’s the best house to use for parties and especially on events like party weekends. You can blow through a party weekend with 8-hour parties in Calabasas and really rack up your fans this way.
1. Buy the Car
The number one and most important tip in this game is buying yourself a car as soon as you can. There is a lot of traveling you have to do in this game and each city costs to go to it.
By having a car it makes this a lot easier and it’s almost essential to get anywhere in the game. So put your focus into getting yourself a car as early as possible.